When designing a website, it’s important to focus on the users and how you want them to interact with your site. People make different decisions based on what a site makes them think and feel. The best websites use psychology to be visually appealing, easy to navigate, and help users make decisions quickly and efficiently.
Jakob’s Law
Jakob’s Law of Psychology says that users will prefer a website similar to other sites they frequently use. The amount of time they spend on those sites causes them to expect others to look and function the same way.
In this image, there is a link to a super important website (Ye is touring and tickets just dropped), and you need to order before it’s too late. The link you need to click on couldn’t be more obvious.
That’s right!
This tiny button here!
By the time you find your way to the page, it will be too late. Every last ticket will be sold, and you will sit in despair waiting for another opportunity while probably writing some angry review to the ticketing company when, in fact, it was the website developer who created this impossible-to-find button.
Instead of choosing a “cool and unusual” button placement, following Jakob’s Law will allow most users to understand and navigate your content more efficiently. Having features in the expected place avoids the confusion and frustration that may cause users not to convert.
For Example:
Most e-commerce websites use the same design pattern for ease of navigation.
- The cart is in the top right corner
- There is a search bar spanning the top of the page
- Rows of recommended products span the home page
- The search bar is at the top of the page
- The cart is in the top right corner
- There is a row of new products recommended to the user
These similarities mean that if someone has used one site, or a similar site, they would easily be able to navigate the other. The familiarity of the elements makes the meaning more obvious.
Miller’s Law
Miller’s Law of Psychology tells us that people can only process limited amounts of information at once. More specifically, around seven pieces of information can be thought about at any given time. We can see examples of this concept in various designs across the web.
Source: Tubi.com